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The web is saturated with low-effort blog posts
GenAI tools have enabled marketers to produce content at an unprecedented scale. And many publish it more or less straight from one massive prompt.
AI slop swamps the internet. The result is that…
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B2B buyers' trust in brand content has taken a hit
Your target audience is increasingly turning to alternatives for relevant, valuable material.
They visit platforms like Quora, Reddit, and Substack. And they interact with peers in dark social spaces, like Discord, Slack channels, and other private forums.
AI search engines rank articles that don't already exist on a hundred blogs
Since users have begun to prefer alternative platforms, AI-driven search engines prioritize content that offers subjective experiences and genuine points of view on niche topics.
Enter perspective-led articles.
What are perspective-led articles?
Educational "what is" and "how to" blog posts are typically a rehash of what’s already out there on the web. They provide objective information on a topic but rarely offer a subjective take on it.
- Instead of "remixing" existing info (which genAI does), you blend your expertise and knowledge of your category with your own unique perspective.
- You bring your experiences, opinions, and stories to your content—and create articles that show your expertise, fulfill E-E-A-T and search intent, and are tailored to each user's actual search journey.
Perspective-led articles...
Meet searchers where they are in their journey
Highlight your point of view and fresh perspective
Demonstrate your topical expertise and first-hand experience
Convey your hard-earned, real-world knowledge and insights
Change how buyers approach their challenges
Perspective-led articles outrank traditional,
knowledge-sharing blog posts because they...
Prioritize topic relevance
Perspective-led articles focus on quality and relevance across your targeted topics, covering them from a wide range of angles.
You build trust and deliver value long before your audience is ready to buy.
Focus on search intent
Perspective-led articles allow you to target the actual search intent behind user queries in a higher-quality, human-first way.
Search engines reward content that closely aligns with users' search intent.
Optimize search journeys
Articles tailored to search intent and each stage of the journey are likely to satisfy your readers' searches.
As a result, your articles will rank higher in search engines.
Trusted by B2B brands and their teams in the Nordics
Let's create evergreen content that
won't drown in the sea of sameness
In a world where lazy, straight-from-the-prompt stuff is everywhere and knowledge has become
a commodity, high-effort, SME-driven articles cut through the noise and stand the test of time.
Our strategy
Using proven content frameworks, we decide what topics you should cover, from which perspectives.
Your expertise
I interview and capture expertise from those of your internal experts who have a distinctive industry viewpoint.
My ghostwriting
I write super-targeted articles that align with your ICPs' search journeys and answer their toughest questions.
Customer:
EG Facility Management
Customer:
EG Facility Management
Customer:
EG Facility Management
Customer:
EG Facility Management
Customer:
EG Facility Management
Customer:
EG Facility Management
Customer:
EG Facility Management
Customer:
EG Facility Management
Customer:
EG Facility Management
Customer:
EG Facility Management
Customer:
EG Facility Management
Customer:
EG Facility Management
