Content updating

You’ve invested a lot of time and energy into creating content

You create topics and titles, brief the writer, make revisions, source featured images and other visuals, set up the posts in your CMS, and finally click ‘Publish.’

It takes time and effort. And it’s not cheap.

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The posts you published last year are last year’s news

They did well at the time. People liked them—they were opened and clicked. Google liked them—they were indexed and ranked.

But readers and search engines moved on. And now your hard-earned content is going to waste.

Feeding the content machine got you stressed

Has content creation become a beast that needs constant feeding?

There's a different option. A marketing strategy that, like new content, can lead to a boost in new traffic and leads, but with a fraction of the effort:

Content updating.

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Protect your content investments, win traffic, and solidify your authority with systematic content re-optimization.

By keeping your content up-to-date, you can stand out from your competitors (who probably don’t update their content).

This strengthens your authority, builds credibility, and shows that you take your content and your readers seriously.

Higher search engine rankings

Google gives each of your pages a score based on how relevant and fresh it is. Outdated content drags your score down.

Better user experience

Refreshing your content ensures visitors find current information, keeping them engaged and encouraging them to explore more.

More traffic and conversions

Updated content attracts more organic traffic, improving click-through rates and increasing conversions.

Stronger relevance and authority

Regularly refreshing content maintains your credibility, showing your audience that your material is current and trustworthy.

PRICING PACKAGES

Does your content need an overhaul
...or just a light makeover?

Bring organic traffic back to where it was
—or even better.

If your company is experiencing a downward trend in organic traffic and leads, re-optimizing your content could be part of the solution.

Both content updates include:

Identifying underperforming content.
Content optimization.
Performance analysis after update.

THE COMPLETE OVERHAUL

€0.7/word

Get started

Complete rewrite. Keep the best lines and paragraphs.
Cut fluff and repetition, and reorganize to improve logical flow.
Replace old data and statistics.
Insert new products, features, modules, or services.
Source quotes from subject matter experts.
SEO and search intent: Add keywords where they make sense (no keyword stuffing). Reframe to make sure we nail search intent, in other words answering the question that led people to this post.

MINOR UPDATES & IMPROVEMENTS

€0.3/word

Get started

Review and update some sections.
Possibly add a new section.
Check internal links.
SEO: Look for missed keyword opportunities. Add a phrase or two where relevant.

Trusted by B2B brands and their teams in the Nordics

3-STEP CONTENT UPDATING PROCESS

How I breathe new life into
the articles you already have

Identify under-performing articles

We'll review your Google Analytics data and look for articles with declining organic traffic. Using that data, we’ll prioritize the ones that must be re-optimized the most.

You might have done this yourself and want me to update a blog post or two.

Update and re-optimize the article(s)

I'll refresh your old content, and:

Update old statistics and data.
Get input from SMEs, if necessary.
Insert recently released features, modules, or products.
Add internal links to recently published articles.

Review the results together with you

A few weeks after the update, we'll go back into your Google Analytics data and look at what's changed.

Outdated content is like last year’s trends
—prospects wouldn’t be caught dead in it.

Let’s get your hard-earned articles back to working for you.

You’ve invested a lot of time and energy into creating content

The posts you published last year are last year’s news

Feeding the content machine got you stressed