Case Studies

“What convinces me this vendor can solve our complex challenges, now and in the future?”

That’s what B2B buying groups ask as they weigh you up against competitors

Your ICPs have a lot of options to choose from. Customer success stories are the proof they need that your solution—and your business partnership—delivers the results you promise.

Demonstrate this proof with compelling clarity through case studies.

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Case studies—with the customer at the heart of them—are the ultimate B2B differentiator

In the form of a relatable story, and through the words of real customers, case studies show potential buyers that partnering with you is a secure decision:

For companies just like them, you consistently help solve complex challenges and deliver substantial impact.

In a head-to-head with a shortlisted competitor,
the vendor with compelling social proof (usually) wins

Establish trust and credibility

Show in-market buyers that others have selected you and are seeing tangible business impact, and you validate your claims.

Conquer skepticism and doubt

Provide specific answers to objections and concerns the buying group raises, and you reduce their perceived risk.

Build a compelling business case

Make it easier for buying group members to understand ROI, and you help them get C-level executive buy-in.

Close more deals, more quickly

Give buyers the validation they seek, and you shift the conversation from “Does this meet our needs?” to “This is what we need”.

CASE STUDY PACKAGE

In-depth, long-form
customer success story

Narrative | Up to 1,500 words

Show B2B buying committees the complete picture of how you solve real-world problems for businesses in similar sectors and situations. Perfect for putting on your customer story page and repurposing into other formats.

Packed with customer quotes and testimonials you can use on LinkedIn, in ads, and in sales presentations. Highlights section provides fast facts for in-a-hurry readers.

Deep-dive case study

€850

VAT is charged extra

Get started

View sample

Package includes:

Case study strategy session (optional)
Email templates to help you get customer buy-in
Interview account manager / system consultant*
Develop tailored customer interview question set
Conduct 30-minute customer interview (recorded, transcribed)
Coordinate interviewing, revisions, and approvals (communications)
Up to two rounds of edits from you
Up to two rounds of edits from your customer

*To get the background info I need before I interview your customer. A summary email is often enough.

ADD-ON

One-sheet

One-page version of the long-form story

Prospects don't always have time to read a detailed customer story. That’s when a summary one-pager version of the long-form story is just right.

Make sure you catch the attention of both "quick facts" hounds and "I need all the details" skeptics by investing in both formats (long + short).

One-page case study

This format helps time-pressed decision-makers quickly understand the business value your partnership and solution will bring, so they can justify the decision to internal stakeholders.

Turn the one-sheet into a live page as a teaser for the long-form story.

Ideal for:

Sales calls
Social posts
Cold outreach
Printed leave-behinds
Account-based selling

Standalone price: €480

50% add-on discount—€240 off

€240

Book a call

Approx. 500 to 600 words
Highlights the key takeaways from the narrative customer story
Perfect for your sales team (or anywhere prospects have short attention spans)

"Rolf får min varmeste anbefaling!

"Rolf gets my highest recommendation as a case study writer!

A remarkable ability to convey what you meant to say but couldn't quite put into those exact words."

Sidsel Lindsø, CEO at ExploCrowd

Read Sidsel's story

Objections!

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“B2B buyers trust customer stories less today...”

Studies from Gartner, Forrester, and others show the opposite: B2B buyers trust case studies more than any other type of content. The mistake many brands make is creating case studies without including what truly makes them a customer story—direct quotes from the customer. Without them, the story loses credibility.

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“We tried case studies before; it didn't work out for us...”

Many B2B companies struggle to create and use case studies effectively. Their biggest customers might be big international brands, which makes interviews and approvals more challenging. Often, customer stories are published on the website and then “forgotten”—they aren’t used in sales efforts.

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“What if our competitors read our case studies...?”

Many executives worry that case studies reveal too much to competitors. This concern is unfounded. Strong customer stories are a practical way to communicate your strategic thinking, service level, and ability to cultivate relationships. Plus, you directly control how granular and specific you get about what was done.

Turn your customer
success stories into sales

Leverage your case studies across your entire marketing and sales
funnel, and propel more right-fit prospects smoothly to action.

Sales enablement

When your reps can show prospects a customer success story showcasing a company facing a similar challenge you helped solve, they speak with authority, instantly putting you in the consideration set.

Bidding and tendering

Relevant case studies are some of the most convincing proof you can include within a tender. They demonstrate your expertise and ability to deliver similar successful projects on time and within budget.

Cold email outreach

Getting prospects to open cold emails is getting harder by the day. Including a customer story, demonstrating your understanding of their industry, can be a powerful door opener and help you secure an intro call.

LinkedIn is the perfect channel for leveraging your case studies. Turn them into customer spotlights, 'customer steps to success' infographics, quote/testimonial snippets, or ‘problem to solution’ carousel posts.

Paid ads

Anything that makes your paid ad stand out—a catchy headline, impressive metric, or persuasive customer quote—commands attention and builds credibility. A great case study offers all three.

Upselling

Customer stories personalize your upsell pitch to existing customers, demonstrating its relevance. They are more likely to believe they can get even stronger results by using an extra module or upgrading to a premier service.

6-STEP CASE STUDY PROCESS

How I create your most
versatile content assets

Case studies are hard to do well. My process makes it smooth
for you, and a breeze for your clients—regardless of whether they
are national companies or multinational corporations.

Participation

You have ideal candidates who would be a good fit to be featured in your case study. I help you approach them and secure a ‘yes’, with email templates you can tweak. As soon as they agree to participate, I take the reins.

Brief

I provide a creative brief, where you give your side of the story—customer information, what their challenges were, how they use your solution, and business impact you want the story to focus on.

Research & interview

Before the customer interview, I use the completed brief to prepare a list of tailored questions. I schedule your customer for a quick interview on Google Meet (30 minutes or less) and send them the questions in advance.

Case study writing

Based on the interview transcript, I write the first draft of the case study in a Google Doc, polished and complete with powerful quotes and details. Then I send it to your customer for edits and approval.

Approval

I manage the entire approval process, first with your customer and then you. Both you and your customer are free to ask for any changes, tweaks, or revisions, to ensure everyone is thrilled with the story and how it's presented.

Launch

That’s it! Now you’ve got a powerful case study you can use on your website, on LinkedIn, in emails, in meetings, or anywhere your ICPs are! If you need on-brand design along with your story, I can make that happen.

B2B buyers need proof you deliver. Case studies provide compelling evidence.

I help you build and refine your arsenal of customer stories, so you can close trust gaps, accelerate buying decisions, and win more business.