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ROLF BEFUNKY

Need a strategic, AI-amplified content partner who *gets* Nordic B2B?

Hi, I'm Rolf.

When you work with me, you get more than just a B2B writer who crafts compelling, easy-to-grasp content about your brand, customers, and solutions.

You get a sparring partner who offers fresh perspective, ideas, and insights to sharpen your content strategy.

With 9 years of experience writing and strategizing for Nordic B2B brands, I can help you secure your place in prospective customers' consideration sets—through content that guides them toward the right buying decision.

Case studies
Product-led articles for SaaS
Perspective-led articles
Content updating
BRANDS I'VE ENJOYED WORKING WITH
proviso2
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Xait-Logo.wine
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mixmove logo
ørn logo
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Do you lead a B2B marketing team?

Then you probably struggle with ONE thing more than anything else. Differentiating your offering in a landscape of noise.

A flood of similar-sounding content has created the Great Ignore. Buyers everywhere are tuning out and ignoring brands' messaging. 

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AI slop has made buyers even more skeptical

As a B2B marketer, you’re now starting from a place of distrust: Did you write the information yourself, or did you get it straight from a prompt?

The pre-AI era playbook—simply publishing educational content—is no longer enough to climb out of the trust deficit.

How can you earn the trust of both search engines and searchers?

B2B buyers no longer want content that can be easily created by anyone (by prompting AI).

Use your internal expertise, industry viewpoints, customer stories, and product use cases to create content that can only come from YOU.

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Enter my strategic ghostwriting and copywriting services for Nordic B2B brands

Case studies | Perspective-led articles | Product-led articles for SaaS

Why B2B customer stories?

Nothing is more convincing to buyers than demonstrating you consistently help other companies solve the same challenges they’re facing.

View the service

Why perspective-led articles?

In the era of content commoditization, saying the same thing as everyone else won't earn you the differentiation and brand recall you need.

View the service

Why product-led articles?

Content that shows prospects how they can solve their problems using your product converts better than content that tells them how.

View the service
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"Since 2017, Proviso has had a truly unique content collaboration with Rolf—one that has produced outstanding results.

We have not only transformed the quality and visibility of our content, but also dramatically increased the number of requests and our revenue."

 

— Christine Jacobsen Martin, former Marketing Manager and Chairman at Proviso

 

👆That's👆 how I'm helping event
management platform provider Proviso.

👇Here's👇 how I can help YOUR brand come
to buyers' minds when it matters most:

Customer success stories

I help you build an arsenal of compelling case studies to close trust gaps across the buyer journey, so you win more business, more quickly.

Starting at €850

Learn more

Perspective-led articles

I help you create articles that set you apart from the flood of consensus-based content, so you win the mindshare that positions you for the shortlist.

Starting at €650

Learn more

Product-led articles for SaaS

I help you show readers exactly how they can use your SaaS to solve specific problems, so you win new customers (and keep your current ones).

Starting at €750

Learn more
Silje rund

"Rolf has demonstrated an unparalleled ability to craft engaging and persuasive content that resonates with our personas and ICPs.

His keen understanding of content marketing has been instrumental in driving traffic, generating leads, and converting prospects into loyal customers.

Whether it's blog articles, case studies, social media content, video scripts, email campaigns, or website copy, Rolf has consistently delivered outstanding results, exceeding our expectations time and time again."

 

— Silje Stensland, Chief Marketing Officer at Xait

 

Got a question?

How do you use AI?

I use AI to amplify quality. It’s not about taking shortcuts. It’s not about minimizing effort. It’s about, “How can I make this piece more useful, more credible, and more memorable?” I combine my writing skills and content strategy expertise with advanced, conversational AI frameworks designed by leading B2B copywriting coaches.

What is a content partner?

A content partner helps you both develop (or improve) your content strategy and create the content. The content partner also serves as a strategic sparring partner.
 

What is a ghostwriter?

A ghostwriter writes articles on behalf of you or your brand. Simply put, I interview you (or an in-house subject matter expert) and then create a draft that we refine together until it’s ready to be published under your/their name.

Do you write other types of content?

You can hire me to create content for your website, newsletter, email campaigns, and more. I also translate website content from Norwegian to English.

Do we need to meet in person to work together?

Nope! I work remotely with my clients—using email, simple project management tools, and video meetings.

How do you handle confidential client information?

I always sign an NDA with my clients. My files are stored on Google Drive, which gives me full access control. Data is encrypted both in transit and at rest. I never share confidential information with AI tools.
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Need help creating content that guides prospects toward the right vendor selection?

Book a video meeting, and let’s discuss how we can work together.
Reach out to Rolf